Hegazy, Islam Mohamed - In: Review of economics and political science : REPS 6 (2021) 3, pp. 235-251
neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump … neuromarketing 2.0 mechanisms adopted by Trump's political campaign team in the 2016 presidential election. Findings Based on Trump … inquiry. This paper provides a useful introduction and further explanations for why and how Trump's campaign defied initial …