Hauck, Dominic; Ansink, Erik; Bouma, Jetske; Soest, … - 2014
network of green consumers. Depending on the strength of the social network effect, we show that (a) firms may produce lower … main policy implication is that if there is a network effect, regulators should choose a stricter minimum environmental …' because green consumerism is fashionable, or because of reputation effects. We analyze how the strength of this social network …