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~subject:"Television advertising"
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Search: "Journal of advertising : official publication of the American Academy of Advertising."
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Television advertising
Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
88
United States
88
Consumer behaviour
86
Konsumentenverhalten
86
Psychology of advertising
48
Werbepsychologie
48
Brand image
34
Markenimage
34
Target group
33
Zielgruppe
33
Internet marketing
29
Online-Marketing
29
Fernsehwerbung
27
Experiment
25
Computerspiel
24
Video game
24
Creativity
23
Kreativität
23
Advertising planning
20
Children
20
Kinder
20
Werbeplanung
20
Product Placement
19
Product placement
19
Empirical method
18
Empirische Methode
18
Marketing management
17
Marketingmanagement
17
Gewalt
16
Green marketing
16
Violence
16
Öko-Marketing
16
Advertising industry
14
Forschung
14
Print advertising
14
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English
27
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Bakir, Aysen
2
Bellman, Steven
2
Cauberghe, Verolien
2
Neijens, Peter C.
2
Varan, Duane
2
Bee, Colleen C.
1
Blackford, Benjamin J.
1
Boerman, Sophie C.
1
Brocato, E. Deanne
1
Burton, Scot
1
Carlson, Les
1
Caruana, Albert
1
Chang, Chingching
1
Choi, Jungsil
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Enschot, Renske van
1
Folse, Judith Anne Garretson
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Fosu, Ignatius
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Gentile, Douglas A.
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Gentry, James W.
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Gillespie, Brian
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Greenacre, Luke
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Gulas, Charles S.
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Harrison, Robert L.
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Hartnett, Nicole
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Hoeken, Hans
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Hudders, Liselot
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Ji-Song, Mindy
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Jin, Hyun Seung
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Joireman, Jeff
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Kazakova, Snezhanka
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Kennedy, Rachel
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Kim, Eunjin
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Kim, Yeuseung
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Kover, Arthur J.
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Labyt, Christophe
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Laczniak, Russell N.
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Landau, Mark J.
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Lutz, Richard J.
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Journal of advertising : official publication of the American Academy of Advertising
27
Source
All
ECONIS (ZBW)
27
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1
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1
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
2
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
3
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
4
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
5
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
6
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
7
The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
Saved in:
8
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
9
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
10
When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
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