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~subject:"Theory"
~type_genre:"Conference proceedings"
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03.06.1999
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
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2
Budgetierung im Umbruch
Schäffer, Utz
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001755917
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3
Marketingbudgetierung - State of the Art, Herausforderungen und Lösungsansätze
Reinecke, Sven
;
Fuchs, Dion
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2003
)
1
,
pp. 22-31
Persistent link: https://www.econbiz.de/10001762474
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4
Performance management and financial management - how to integrate them? : 20th Annual Meeting of Senior Budget Officials, Paris, 3 - 4 June 1999
Pollitt, Christopher
-
1999
Persistent link: https://www.econbiz.de/10013453373
Saved in:
5
Zero base budgeting : a new vista
Vinayakam, N.
(
contributor
);
Mathur, Basant Lal
(
contributor
)
-
1994
-
1. ed
Persistent link: https://www.econbiz.de/10000901969
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