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Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
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2
Introducing a spatial perspective to analyze market dynamics
Castilhos, Rodrigo B.
;
Dolbec, Pierre-Yann
;
Veresiu, Ela
- In:
Marketing theory
17
(
2017
)
1
,
pp. 9-29
Persistent link: https://www.econbiz.de/10011675810
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