Yeung, Catherine W. M. (contributor); … - 2006
and Tversky 1971), the
availability heuristic (Tversky and Kahneman 1973), and the simulation heuristic (Kahneman and … have the ability and the
motivation to assess the service’s individual features, they may simplify their evaluations by … each customer’s objective and develop a program based on his/her personal goals. This is
followed by a self …