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Werbewirkung
Consumer behaviour
168
Konsumentenverhalten
168
USA
125
United States
125
Salespeople
38
Verkaufspersonal
38
Social Web
36
Social web
36
Advertising effects
34
Brand image
33
Brand management
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Markenführung
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Markenimage
33
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
25
Internet marketing
25
Marketing theory
25
Marketingtheorie
25
Online-Marketing
25
Retail trade
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
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Online-Handel
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Marketing
20
Viral marketing
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Virales Marketing
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Emotion
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Sales behaviour
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D'Souza, Giles
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Ghosh Chowdhury, Tilottama
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Journal of marketing theory and practice
19
Journal of marketing theory and practice : JMTP
15
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ECONIS (ZBW)
34
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1
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
2
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
3
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Saved in:
4
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
5
Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
Saved in:
6
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
7
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
Saved in:
8
Can't take my eyes off of the model : the impact of sexual appeal and product involvement on selective attention to advertisements
Gong, Zijian
;
Holiday, Steve
;
Cummins, R. Glenn
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 162-174
Persistent link: https://www.econbiz.de/10012515111
Saved in:
9
Show me the real world : reactions of American female consumers to more realistic and diverse human models in e-commerce
Plotkina, Daria
;
Saurel, Hélène
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012515122
Saved in:
10
Antecedents of the adoption process : insights from consumer packaged food goods
Kim, Kyoungmi
;
Allaway, Arthur W.
;
D'Souza, Giles
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10012181633
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