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Werbung
Advertising effects
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Ford, John B.
8
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6
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Campbell, Colin L.
5
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5
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Journal of advertising research
228
Source
All
ECONIS (ZBW)
228
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1
A guide to getting published in the
Journal
of
Advertising
Research
: helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
2
A scientometric study of the
journal
of
advertising
research
: prominent contributors and research themes from 1996 to 2019
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
Saved in:
3
A 60-year bibliographic review of the
Journal
of
Advertising
Research
: perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.
;
Park, Andrew
;
Pitt, Leyland F.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 353-360
Persistent link: https://www.econbiz.de/10012495734
Saved in:
4
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
5
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the
Journal
of
Advertising
Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
6
In 2013, once again : marketing art meets science : best-in-show winners of the Advertising Research Foundation's David Ogilvy Awards
Fuguitt, Gayle
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010199590
Saved in:
7
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
8
New advances in advertising research : editor's desk
Ford, John D.
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012533634
Saved in:
9
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
10
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
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