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Wettbewerbsvorteil
Marketing management
183
Marketingmanagement
183
Consumer behaviour
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Beziehungsmarketing
161
Relationship marketing
161
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87
Markenführung
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63
Kundenzufriedenheit
63
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59
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59
Firm performance
48
Unternehmenserfolg
48
Social Web
47
Social web
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Dienstleistungsqualität
43
Service quality
43
Strategic management
40
Strategisches Management
40
KMU
36
SME
36
Internet marketing
35
Online-Marketing
35
Competitive advantage
31
Betriebliche Wertschöpfung
28
Brand
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Emerging economies
28
Innovation
28
Lieferantenmanagement
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Markenartikel
28
Schwellenländer
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Supplier relationship management
28
Value creation
28
Customer integration
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Kundenintegration
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market orientation
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Journal of strategic marketing
31
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ECONIS (ZBW)
31
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1
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
2
How talent capability can shape service analytics capability in the big data environment?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Barrett, Mary
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 521-539
Persistent link: https://www.econbiz.de/10012202770
Saved in:
3
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
4
Corporate advantage in customer-centric diversification
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
Saved in:
5
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
6
Exploring the locus of internal marketing
Ozuem, Wilson
;
Limb, Natalie
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10011903323
Saved in:
7
Value co-creation in industrial crisis : a strategic source of competitive advantages
Mostafa, Rania B.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 144-167
Persistent link: https://www.econbiz.de/10011578038
Saved in:
8
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
9
Not complacent but scared : another look at the causes of strategic inertia among successful firms from a regulatory focus perspective
Rusetski, Alexander
;
Lim, Lewis K. S.
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 501-516
Persistent link: https://www.econbiz.de/10009657849
Saved in:
10
The dynamic capability of ambidexterity in hypercompetition : qualitative insights
Kriz, Alexandra
;
Voola, Ranjit
;
Yüksel, Ülkü
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10010387318
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