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~subject:"Willingness to pay"
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Willingness to pay
Consumer behaviour
351
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Food
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Food consumption
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Brand management
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Brand image
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consumer behavior
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Product quality
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Produktqualität
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Designation of origin
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Journal of food products marketing
29
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
12
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ECONIS (ZBW)
41
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Effects of inattention and repeat purchases : a choice-based conjoint study of consumer preferences for farmstead milk attributes
Jensen, Kimberly L.
;
Lambert, Dayton M.
;
Rihn, Alicia L.
; …
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012821536
Saved in:
2
The consumption of Fresh Organic Food : premium pricing and the predictors of willingness to pay
Watanabe, Eluiza Alberto de Morais
;
Alfinito, Solange
; …
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
2/3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014289603
Saved in:
3
Consumer valuation of European certification labels on extra virgin olive oil : assessing the impact of multiple labels and consumer heterogeneity
Papoutsi, Georgia S.
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 291-307
Persistent link: https://www.econbiz.de/10014443967
Saved in:
4
Consumers' preferences and willingness to pay (WTP) for traceable liquid milk : a survey in Dhaka, Bangladesh
Hossain, Kh Zulfikar
;
Xue, Jianhong
;
Rabbany, Md Ghulam
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
7
,
pp. 219-231
Persistent link: https://www.econbiz.de/10014320385
Saved in:
5
Southeast Brazilian consumers' involvement and willingness to pay for quality cues in fresh and cooked beef
Malheiros, Bruna Alves
;
Spers, Eduardo Eugênio
;
Silva, …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
6
,
pp. 276-293
Persistent link: https://www.econbiz.de/10013416999
Saved in:
6
Willingness to pay for orange-fleshed sweet potato juice : a comparison of rural and urban consumers in Kenya
Owuor, Antonate Akinyi
;
Otieno, David Jakinda
;
Okello, …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
7
,
pp. 315-330
Persistent link: https://www.econbiz.de/10013459990
Saved in:
7
Differentiating price sensitivity from willingness to pay : role of pricing in consumer acceptance of upcycled foods
Bhatt, Siddharth
;
Deutsch, Jonathan
;
Suri, Rajneesh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
7
,
pp. 331-339
Persistent link: https://www.econbiz.de/10012801945
Saved in:
8
Determinants of household choice of dairy and plant-based milk alternatives : evidence from a field survey
Boaitey, Albert
;
Minegishi, Kota
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
9
,
pp. 639-653
Persistent link: https://www.econbiz.de/10012423487
Saved in:
9
The right tortilla for the right occasion : variation in consumers' willingness to pay for blue maize tortillas based on utilization
Blare, Trent
;
Donovan, Jason A.
;
Garcia-Medina, Mariana
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
8
,
pp. 564-579
Persistent link: https://www.econbiz.de/10012312279
Saved in:
10
Effect of normative and affective aspects on willingness to pay for domestic food products : a multiple price list experiment
Tomić, Marina
;
Alfnes, Frode
- In:
Journal of food products marketing
24
(
2018
)
6
,
pp. 681-696
Persistent link: https://www.econbiz.de/10011964742
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