Elena, Parpandel Denisa; Cristina, Gãnescu; Madeleine, … - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1596-1600
The word “brand” is designated to be a name, term, symbol, or a combination of them all, in order to identify goods and services of a vendor or group of sellers and bring a difference in their their goods and services from the competitors. The present study is based on a laborious...