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Emrich, Oliver
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Rudolph, Thomas
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Verhoef, Peter C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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2
A macro-perspective on co-creation processes on the Internet
Emrich, Oliver
;
Rudolph, Thomas
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10010390256
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