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~subject:"influencer marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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influencer marketing
Influencer
79
Social Web
51
Social web
51
Consumer behaviour
35
Konsumentenverhalten
35
Internet marketing
31
Online-Marketing
30
influencer
23
Advertising
15
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14
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14
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13
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13
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12
Markenführung
12
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12
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social media
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9
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8
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8
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8
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7
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7
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7
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7
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Influencer marketing
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Acikgoz, Fulya
1
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1
Dias, Álvaro Lopes
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International journal of internet marketing and advertising : IJIMA
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of global fashion marketing : JGfM
1
Psychology & marketing
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ECONIS (ZBW)
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1
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
2
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
3
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
4
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
5
The impact of digital influencers’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra
;
Marques, Susana Henriques
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
Saved in:
6
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
7
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
8
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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