//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Market segmentation"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
33
Marktsegmentierung
33
International market segmentation
10
Internationale Marktsegmentierung
10
USA
8
United States
8
B-to-B-Marketing
7
Business-to-business marketing
7
Arbeitsmarktsegmentation
4
Deutschland
4
Germany
4
Labour market segmentation
4
Einzelhandel
3
Holiday behaviour
3
International market entry
3
International marketing
3
Internationaler Markteintritt
3
Internationales Marketing
3
Market leader
3
Marketing management
3
Marketingmanagement
3
Marktführer
3
Retail trade
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
3
Antitrust law
2
Bangkok (Region)
2
Bank
2
Beziehungsmarketing
2
China
2
Conjoint analysis
2
Conjoint-Analyse
2
Consumer behaviour
2
Consumer goods industry
2
Cultural heritage
2
Customer value
2
Data Mining
2
Data mining
2
Ecotourism
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Book / Working Paper
23
Type of publication (narrower categories)
All
Fallstudie
Article in journal
3,048
Aufsatz in Zeitschrift
3,048
Aufsatz im Buch
546
Book section
546
Case study
47
Article
21
Conference paper
19
Konferenzbeitrag
19
Reprint
11
Systematic review
11
Übersichtsarbeit
11
Collection of articles of several authors
9
Sammelwerk
9
Bibliografie enthalten
5
Bibliography included
5
Rezension
4
Conference proceedings
3
Konferenzschrift
3
Elektronischer Datenträger
2
Mehrbändiges Werk
2
Multi-volume publication
2
Statistik
2
Book review
1
Festschrift
1
Interview
1
Statistics
1
more ...
less ...
Language
All
English
41
German
6
Author
All
Avery, Jill
2
Kotulla, Thomas
2
Malek Mohamadi Golsefid, Samira
2
Schmid, Stefan
2
Steenburgh, Thomas J.
2
Swoboda, Bernhard
2
Aarts, Pieter
1
Albers, Sönke
1
Aminnayeri, Majid
1
Ashok, Kalidas
1
Benassi, Chiara
1
Biran, Avital
1
Bolton, Ruth N.
1
Brooks, David
1
Bruyn, Paul de
1
Chen, Quan
1
Chi, Christina Geng-qing
1
Chikweche, Tendai
1
Chotipanich, Sarich
1
Clarke, Ann Højbjerg
1
D'Exelle, Ben
1
Dioko, Leonardo A. N.
1
Dong, Erwin
1
Doole, Isobel
1
Eisenhardt, Kathleen M.
1
Engler, Daniel E.
1
Fayed, Ramzi
1
Fischer, Marc
1
Fletcher, Richard
1
Fong, Hoc N.
1
Freathy, Paul
1
Frie, Monika
1
Greene, Henry
1
Greene, Shanti
1
Hannon, Enda
1
Henneberg, Stephan C.
1
Holvoet, Nathalie
1
Hutt, Michael D.
1
Hälsig, Frank
1
Håkansson, Kristina
1
more ...
less ...
Published in...
All
Journal of vacation marketing : an international journal
3
Harvard business review : HBR
2
Journal of business-to-business marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Academy of Management journal : AMJ
1
China's reality and global vision : management research and development in China
1
Economic journal of Hokkaido University
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Feminist economics
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial and corporate change
1
Industrial relations journal
1
Instrumentarium zur Bearbeitung segmentierter Märkte
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of managerial and financial accounting
1
International journal of retail & distribution management
1
International journal of technology management : IJTM
1
Journal of advertising research
1
Journal of business market management : jbm
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of real estate literature : a publication of the American Real Estate Society
1
Journal of targeting, measurement and analysis for marketing
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Progress in tourism marketing
1
Services marketing quarterly
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
Supply chain management : an international journal
1
The international journal of human resource management
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Varieties of workplace dualisation : a study of agency work in the German automotive industry
Benassi, Chiara
- In:
Industrial relations journal
48
(
2017
)
5/6
,
pp. 424-441
Persistent link: https://www.econbiz.de/10011977419
Saved in:
2
Work organizational outcomes of the use of temporary agency workers
Håkansson, Kristina
;
Isidorsson, Tommy
- In:
Organization studies : an international …
33
(
2012
)
4
,
pp. 487-505
Persistent link: https://www.econbiz.de/10009550777
Saved in:
3
Gender and network formation in rural Nicaragua : a village case study
D'Exelle, Ben
;
Holvoet, Nathalie
- In:
Feminist economics
17
(
2011
)
2
,
pp. 31-61
Persistent link: https://www.econbiz.de/10009160469
Saved in:
4
The labor market of Japanese-affiliated enterprises in Thailand : a case analysis of the Bangkok Metropolitan Area
Miyamoto, Kensuke
- In:
Economic journal of Hokkaido University
39
(
2010
),
pp. 1-27
Persistent link: https://www.econbiz.de/10008821790
Saved in:
5
Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment
Engler, Daniel E.
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 697-719
Persistent link: https://www.econbiz.de/10011389175
Saved in:
6
Second-home owners' intention to purchase nature-based tourism activity products : a Norwegian case study
Tangeland, Torvald
;
Vennesland, Birger
;
Nybakk, Erlend
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 364-376
Persistent link: https://www.econbiz.de/10009736167
Saved in:
7
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
8
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
9
Marktsegmentierung mithilfe der Kommunikationspolitik
Kürble, Peter
-
2013
Persistent link: https://www.econbiz.de/10010239131
Saved in:
10
UniCredit Group : vom Local Player aus Norditalien zum Marktführer in Osteuropa
Schmid, Stefan
;
Kotulla, Thomas
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 495-529)
.
2013
Persistent link: https://www.econbiz.de/10009682296
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->