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Search: "Emrich, Oliver"
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Consumer behaviour
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Emrich, Oliver
19
Rudolph, Thomas
12
John, Leslie K.
3
Herhausen, Dennis
2
Meise, Jan Niklas
2
Mochon, Daniel
2
Nagengast, Liane
2
Oster, Daniel
2
Schwartz, Janet
2
Verhoef, Peter C.
2
Ackfeldt, Anna-Lena
1
Broekhuis, Manda
1
Broekhuizen, T. L. J.
1
Donkers, Bas
1
Evanschitzky, Heiner
1
Gijsenberg, Maarten J.
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Grewal, Dhruv
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Gupta, Sunil
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Kipfelsberger, Petra
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Kleinlercher, Kristina
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Norton, Michael I.
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Paul, Michael
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Reynolds, Kristy E.
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Harvard-Business-Manager : das Wissen der Besten
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Harvard business review : HBR
1
IO new management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Problems and perspectives in management : PPM ; international research journal
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
16
OLC EcoSci
3
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1
Digital platform openness : drivers, dimensions and outcomes
Broekhuizen, T. L. J.
;
Emrich, Oliver
;
Gijsenberg, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 902-914
Persistent link: https://www.econbiz.de/10012420646
Saved in:
2
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
3
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
4
What's the value of a like?
John, Leslie K.
;
Mochon, Daniel
;
Emrich, Oliver
; …
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10011685728
Saved in:
5
Was bringt ein Like?
John, Leslie K.
;
Mochon, Daniel
;
Emrich, Oliver
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
7
,
pp. 80-87
Persistent link: https://www.econbiz.de/10011796707
Saved in:
6
Shopping benefits of multichannel assortment integration and the moderating role of retailer type
Emrich, Oliver
;
Paul, Michael
;
Rudolph, Thomas
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 326-342
Persistent link: https://www.econbiz.de/10011309667
Saved in:
7
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
8
Hedonic shopping motivations in collectivistic and individualistic consumer cultures
Evanschitzky, Heiner
;
Emrich, Oliver
;
Sangtani, Vinita
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 335-338
Persistent link: https://www.econbiz.de/10010427980
Saved in:
9
A macro-perspective on co-creation processes on the Internet
Emrich, Oliver
;
Rudolph, Thomas
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10010390256
Saved in:
10
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
1
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