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Search: "Stremersch, Stefan"
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Innovation
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Stremersch, Stefan
98
Camacho, Nuno
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Landsman, Vardit
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Venkataraman, Sriram
8
Muller, Eitan
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Wuyts, Stefan
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Lemmens, Aurélie
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Tellis, Gerard J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
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12
MSI reports : working paper series
8
Journal of marketing research : JMR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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ECONIS (ZBW)
48
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RePEc
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1
The value of context-specific studies for marketing
Stremersch, Stefan
;
González, Jorge
;
Valenti, Albert
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10013493135
Saved in:
2
Grassroots innovation success : the role of self-determination and leadership style
Stremersch, Stefan
;
Camacho, Nuno
;
Keko, Elio
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 396-414
Persistent link: https://www.econbiz.de/10013271757
Saved in:
3
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
4
The rise of new technologies in marketing : a framework and outlook
Hoffman, Donna L.
;
Moreau, C. Page
;
Stremersch, Stefan
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012794724
Saved in:
5
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
6
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
7
Faculty research incentives and business school health : a new perspective from and for marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012608642
Saved in:
8
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
9
The what, who and how of innovation generation
Keko, Elio
;
Prevo, Gert Jan
;
Stremersch, Stefan
- In:
Handbook of research on new product development
,
(pp. 37-59)
.
2019
Persistent link: https://www.econbiz.de/10012125063
Saved in:
10
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
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