Hollebeek, Linda D. (ed.); Sprott, David E. (ed.) - 2019
Contents: Introduction to the handbook of research on customer engagement -- 1: Linda D. Hollebeek and David E. Sprott … -- Introduction: The evolution of conceptual work on customer engagement / Ruth N. Bolton -- 6: How in-store retail and service … atmosphere create customer engagement / Elisa B. Schweiger, Anne L. Roggeveen, Dhruv Grewal and Nancy M. Puccinelli -- 7 …