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21
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16
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7
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Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
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Fribourger Arbeitskreis für die Ökonomie des Rundfunks
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Marketing zwischen Theorie und Praxis e.V.
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Rand Corporation
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Ruhr-Universität Bochum / Seminar für Angewandte Wirtschaftslehre
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Springer Gabler <Firma>
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Symposion Marketing in Stagnierenden Märkten <1983, Wien>
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Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
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Universität Dortmund / Lehrstuhl für Marketing
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Universität Duisburg <1980-2002>
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Universitätslehrgang für Werbung und Verkauf <Wien>
1
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1
Verlag Franz Vahlen
1
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Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
101
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Europäische Hochschulschriften / 5
52
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
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ECONIS (ZBW)
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991
Digital social capital and performance of initial coin offerings
Perez, Charles
;
Sokolova, Karina
;
Konate, Malick
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
Saved in:
992
Channel auctions
Azevedo, Eduardo M.
;
Pennock, David M.
;
Waggoner, Bo
; …
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2075-2082
Persistent link: https://www.econbiz.de/10012234760
Saved in:
993
It's all about marketing! : exploring the social perception in the Italian context
Marino, Vittoria
;
Resciniti, Riccardo
;
D’Arco, Mario
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10012237288
Saved in:
994
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
Saved in:
995
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
996
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
997
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
998
Entering a new market : market profitability and first-mover advantages
Flor, Christian Riis
;
Moritzen, Mark Raun
- In:
The journal of corporate finance : contracting, …
62
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012239347
Saved in:
999
Rock on, macromarketing!
Peterson, Mark
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 5-7
Persistent link: https://www.econbiz.de/10012159098
Saved in:
1000
Challenger marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
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