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~type_genre:"Case study"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"SME marketing"
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SME marketing
40
KMU-Marketing
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9
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8
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Journal of research in marketing and entrepreneurship : JRME
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of small business and enterprise development
3
Asia Pacific journal of marketing and logistics
2
International journal of entrepreneurship and small business
2
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2
Piccola impresa
2
Cases on SMEs and open innovation : applications and investigations
1
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1
International journal of entrepreneurial behaviour & research
1
International journal of internet marketing and advertising : IJIMA
1
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1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic management education : JSME
1
Journal of world business : JWB
1
Piccola impresa : rivista internazionale di studi e ricerche
1
Routledge library editions / small business
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Studium
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
41
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1
Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
4
The role of political intelligence in firms' export decisions durin the Euro crisis
Barron, Andrew
;
Hultén, Peter
;
Vanyushyn, Vladimir
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
4
,
pp. 1126-1146
Persistent link: https://www.econbiz.de/10011602818
Saved in:
5
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
6
Caratteristiche distintive e performance delle piccole imprese italiane orientate all'entrepreneurial marketing
Ferrero, Giancarlo
;
Buratti, Andrea
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2016
)
3
,
pp. 108-135
Persistent link: https://www.econbiz.de/10012219803
Saved in:
7
Marketing in small businesses
Kenny, Brian
-
2016
Persistent link: https://www.econbiz.de/10011515805
Saved in:
8
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
9
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
10
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
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