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Pre-event marketing and territorial governance : the case of Monza and Brianza province
Gavinelli, Laura
;
Morra, Maria Cristina
;
Di Gregorio, Angelo
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 173-203
Persistent link: https://www.econbiz.de/10011598758
Saved in:
2
Different approaches to the pursuit of internationalization by Italian SMEs
Colapinto, Cinzia
;
Gavinelli, Laura
;
Zenga, Mariangela
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 229-248
Persistent link: https://www.econbiz.de/10011439588
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