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Fashion
34
Mode
34
Consumer behaviour
25
Konsumentenverhalten
25
Bekleidungsindustrie
20
Clothing industry
20
Fashion marketing
16
Internet marketing
14
Online-Marketing
14
Brand management
12
Markenführung
12
Marketing management
12
Marketingmanagement
12
fashion marketing
12
Social Web
11
Social web
11
Luxury goods
6
Luxusgüter
6
Textile distribution
6
Textilhandel
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Marketing
5
Social media
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Advertising effects
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Werbewirkung
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Beziehungsmarketing
3
China
3
KMU
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Online retailing
3
Online-Handel
3
Relationship marketing
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SME
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Advertising
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Corporate Social Responsibility
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Corporate social responsibility
2
Customer value
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Digitalisierung
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Bhaduri, Gargi
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1
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Journal of global fashion marketing : JGfM
7
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
3
Journal of fashion marketing and management
3
International journal of advertising : the review of marketing communications
2
Business & professional ethics journal
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International marketing review
1
Journal of African business
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
Scientific Annals of Economics and Business
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35
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1
Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
2
Fashion
marketing
in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
3
Impact of the pandemic on social media influencer marketing in fashion : a qualitative study
Le, Kent
;
Aydin, Gokhan
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
Saved in:
4
When modesty meets fashion : how social media and influencers change the meaning of hijab
Karakavak, Zerrin
;
Özbölük, Tuğba
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2907-2927
Persistent link: https://www.econbiz.de/10014428812
Saved in:
5
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Saved in:
6
The effect of luxury brands' sustainable
fashion
marketing
types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
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