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~type_genre:"Aufsatz im Buch"
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Hackley, Christopher E.
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ECONIS (ZBW)
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Parallel universes and disciplinary space : the bifurcation of managerialism and social sciece in marketing studies
Hackley, Christopher E.
- In:
Historical research in marketing management
,
(pp. 74-90)
.
2018
Persistent link: https://www.econbiz.de/10011926740
Saved in:
2
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Celebrity, convergence and transformation
,
(pp. 9-25)
.
2018
Persistent link: https://www.econbiz.de/10011737125
Saved in:
3
Parallel universes and disciplinary space : the bifurcation of managerialism and social science in marketing studies
Hackley, Christopher E.
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 9-25)
.
2013
Persistent link: https://www.econbiz.de/10010199672
Saved in:
4
From integration to convergence : the management of marketing communications in promotional culture
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 70-87)
.
2013
Persistent link: https://www.econbiz.de/10009736337
Saved in:
5
Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
Saved in:
6
"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832357
Saved in:
7
The panoptic role of advertising agencies in the production of consumer culture
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832546
Saved in:
8
Comparative management practices in international advertising agencies in the United Kingdom, Thailand and the United States
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Remaking management : between global and local
,
(pp. 380-403)
.
2008
Persistent link: https://www.econbiz.de/10003691110
Saved in:
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