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~type_genre:"Aufsatz in Zeitschrift"
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Liu, Yi-Fen
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Ling, I-Ling
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Liu, Yi-fen
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Shieh, Chih-Hui
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Tsai, Henry
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ECONIS (ZBW)
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1
The role of privacy-related factors in consumer perceptions of smart advertising
Shieh, Chih-Hui
;
Ling, I-Ling
;
Liu, Yi-Fen
- In:
Journal of service theory and practice
34
(
2024
)
2
,
pp. 216-241
Persistent link: https://www.econbiz.de/10014526067
Saved in:
2
Keep fighting or give up? : an investigation of consumer regret over repetitive failures in weight loss services
Liu, Yi-Fen
;
Ling, I-Ling
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10012798380
Saved in:
3
Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen
;
Wu, Chi-Cheng
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
Saved in:
4
Supply chain finance risk management : payment default in tourism channels
Chen, Yenming J.
;
Tsai, Henry
;
Liu, Yi-Fen
- In:
Tourism economics : the business and finance of tourism …
24
(
2018
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10011901136
Saved in:
5
The impact of backstage cues on service evaluation
Liu, Yi-Fen
;
Xu, Yingzi
;
Ling, I-Ling
- In:
International journal of quality and service sciences
9
(
2017
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011762960
Saved in:
6
Consumer responses to price discrimination : discriminating bases, inequality status, and information disclosure timing influences
Wu, Chi-cheng
;
Liu, Yi-fen
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 106-116
Persistent link: https://www.econbiz.de/10009549703
Saved in:
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