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~type_genre:"Aufsatz in Zeitschrift"
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Theorie
23
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product line
22
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15
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12
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10
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
International journal of production research
3
Production and operations management : an international journal of the Production and Operations Management Society
3
European journal of operational research : EJOR
2
Journal of business research : JBR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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IMA journal of management mathematics
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International journal of business performance management
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International journal of production economics
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Journal of retailing
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Manufacturing & service operations management : M & SOM
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Marketing letters : a journal of research in marketing
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Marketing science
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Omega : the international journal of management science
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Operations management research : OMR ; advancing practice through theory
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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Competitive pricing and product strategies in the presence of consumers' social comparisons
Zhang, Ting
;
Choi, Tsan-Ming
;
Cheng, T. C. E.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 573-586
Persistent link: https://www.econbiz.de/10014456304
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Rebates offered by a multiproduct firm
Mamadehussene, Samir
- In:
Marketing science
43
(
2024
)
1
,
pp. 178-191
Persistent link: https://www.econbiz.de/10014470135
Saved in:
4
The role of presentation order in consumer choice : the abrupt disparity effect
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
;
Aksoy, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014333927
Saved in:
5
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
6
Effects of on-demand product adjustments on firm's pricing and product strategies
Jiang, Baojun
;
Shi, Hongyan
;
Zou, Tianxin
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1252-1270
Persistent link: https://www.econbiz.de/10013164085
Saved in:
7
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
8
Multimarket competition effects on product line decisions : a multi-objective decision model in fast moving consumer goods industry
Sarangi, Subrat
;
Chakraborty, Abhishek
;
Triantis, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 388-398
Persistent link: https://www.econbiz.de/10012590248
Saved in:
9
When less is more : recovery technology investment and segmentation for uptime-centered services
Li, Dong
- In:
European journal of operational research : EJOR
286
(
2020
)
1
,
pp. 267-281
Persistent link: https://www.econbiz.de/10012240226
Saved in:
10
Export scope, managerial efficiency, and trade liberalization : evidence from Chinese firms
Qiu, Larry D.
;
Yu, Miaojie
- In:
Journal of economic behavior & organization : JEBO
177
(
2020
),
pp. 71-90
Persistent link: https://www.econbiz.de/10012437299
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