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Social Marketing
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The SAGE handbook of social marketing
25
Social marketing and behaviour change : models, theory and applications
15
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
5
Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Psychology of branding
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
The SAGE handbook of social media marketing
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
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CSR 2.0 and the new era of corporate citizenship
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Collective creativity for responsible and sustainable business practice
2
Cutting edge international research
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Major theoretical debates and contemporary issues in marketing theory
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Making a difference through marketing : a quest for diverse perspectives
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Nudging health : health law and behavioral economics
2
Public and nonprofit marketing
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social responsibility of business enterprises
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Sustainable luxury : managing social and environmental performance in iconic brands
2
The Routledge companion to nonprofit marketing
2
Transformative consumer research for personal and collective well-being
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
A research agenda for economic psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Always learning
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Bridging the gap between advertising academia and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and sustainability : concepts, strategies and changes
1
CSR and sustainability in the public sector
1
CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile
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ECONIS (ZBW)
236
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Search engine optimisation for social marketing
Diaz-Meneses, Gonzalo
;
Pérez-Lasala, Sol Castellanos
; …
- In:
Effective digital marketing for improving society …
,
(pp. 76-103)
.
2024
Persistent link: https://www.econbiz.de/10014463405
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2
Nudging customers to reduce packaging waste and recycle in the foodservice industry
Starke, Eliza
;
Rütgers, Lisa
;
Winkelmann, Chiara
; …
- In:
Sustainability innovations in times of crisis : 2nd …
,
(pp. 42-57)
.
2023
Persistent link: https://www.econbiz.de/10014432038
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3
Theoretical background : responsible consumption and sustainability : corporate social responsibility, social marketing, and behavioral economic approaches
Bianchi, Enrique
;
Vazquez Burguete, Jose Luis
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 1-29)
.
2023
Persistent link: https://www.econbiz.de/10014320584
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Corporate social marketing, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
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Wroclaw: transforming a city towards a circular economy-zero waste social marketing campaign in Poland
Bednarska-Olejniczak, Dorota
;
Olejniczak, Jaroslaw
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 311-344)
.
2022
Persistent link: https://www.econbiz.de/10013463410
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Influencing sustainable food-related behaviour changes : a case study in Sydney, Australia
Bogueva, Diana
;
Marinova, Dora
;
Raphaely, Talia
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 345-384)
.
2022
Persistent link: https://www.econbiz.de/10013463413
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Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
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8
Introduction to social media marketing
Tuten, Tracy L.
;
Hanlon, Annmarie
- In:
The SAGE handbook of social media marketing
,
(pp. 5-13)
.
2022
Persistent link: https://www.econbiz.de/10013368500
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9
Strategic directions in B2C social media marketing
Mishra, Karen E.
;
Baldus, Brian J.
- In:
The SAGE handbook of social media marketing
,
(pp. 14-29)
.
2022
Persistent link: https://www.econbiz.de/10013368510
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10
Cross-cultural differences in social media use : implications for international social media marketing strategy
Jung, Jae Min
;
Min, Kyeong Sam
;
Schiele, Kristen R.
; …
- In:
The SAGE handbook of social media marketing
,
(pp. 30-57)
.
2022
Persistent link: https://www.econbiz.de/10013368511
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