Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
destination. Social media marketing transforms the classical marketing and communication of these destination management … organizations. Nevertheless, destination management organizations are still in an experimental stage of utilizing social media as a … and demand sides fundamentally. These upcoming opportunities and challenges are especially relevant for destination …