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Fast-food industry
33
Schnellgastronomie
33
McDonald's Corporation
11
USA
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United States
8
Deutschland
7
Germany
7
China
5
Franchising
5
Marketing management
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Coffee
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Corporate social responsibility
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Firm performance
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Großbritannien
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Inder
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Indians
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International marketing
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Internationales Marketing
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Kaffee
2
Lebensstil
2
Lifestyle
2
Migrant entrepreneurship
2
Migrantenunternehmen
2
Multinationales Unternehmen
2
New product development
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English
23
German
10
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Schneider, Willy
3
Beard, Alison
2
Khanzode, Kirti
2
Puri, Sandeep
2
Ahuvia, Aaron
1
Arndt, Christopher
1
Ater, Itai
1
Balain, Shashi
1
Basset, Guy
1
Beadle, Scott
1
Beck, E.
1
Beere, Rosalind
1
Berko, Phil
1
Blaufuß, Holger
1
Brown, Darrell
1
Chang, Yu-hsuan
1
Chen, Peilu
1
Clardy, Alan
1
Cliquet, Gérard
1
Dant, Rajiv P.
1
Dedrick, Patrick
1
Eckhardt, Giana M.
1
Fairhurst, David
1
Grosso, Jean-Luc Emile
1
Grünhagen, Marko
1
Harris, Patricia Sowell
1
Hilliard, Brie
1
Hota, Monali
1
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1
Hutchinson, David
1
Intagliata, James
1
Izberg-Bilgin, Elif
1
Jeon, Hyo Jin
1
Kiddon, Joan S.
1
Kreis, V.
1
Kreßner, N.
1
Kulick, Neal
1
Lee, Sungil
1
Light, Larry
1
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Books on Demand GmbH <Norderstedt>
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Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
2
Arbeitsbericht / Institut für Produktion und Industrielles Informationsmanagement
1
Asian business & management
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Brands : interdisciplinary perspectives
1
Case studies in sustainability management
1
Cross-cultural and critical perspectives on brands
1
Discussion paper / The Maurice Falk Institute for Economic Research in Israel
1
Entrepreneurship and sustainability : business solutions for poverty alleviation from around the world
1
Ethics in marketing : international cases and perspectives
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of retail & distribution management
1
International journal of the economics of business
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
1
Journal for international business and entrepreneurship development
1
Journal of Chinese human resource management : JCHRM
1
Journal of advertising research
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Leading HR
1
Management decision : MD
1
PR-Kampagnen
1
Services marketing cases in emerging markets : an asian perspective
1
The journal of management development
1
Unternehmen, die unser Leben veränderten
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ECONIS (ZBW)
33
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1
Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
Saved in:
2
McDonald's - ein Lehrstück für strategisches und operatives Marketing
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806943
Saved in:
3
The role of franchising on industry evolution : assessing the emergence of franchising and its impact on structural change
Beere, Rosalind
-
2017
Persistent link: https://www.econbiz.de/10011588510
Saved in:
4
Starbucks China : the world's priciest cup of coffee
Chen, Peilu
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 92-95)
.
2017
Persistent link: https://www.econbiz.de/10011609692
Saved in:
5
Starbucks Philippines : brewing a Filipino-American experience
Hota, Monali
;
Newlands, David
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 17-25)
.
2017
Persistent link: https://www.econbiz.de/10011537857
Saved in:
6
Which customers should this restaurant listen to?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard business review : HBR
94
(
2016
)
6
,
pp. 109-113
Persistent link: https://www.econbiz.de/10011499182
Saved in:
7
Brust oder Keule?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
8
,
pp. 70-77
Persistent link: https://www.econbiz.de/10011536559
Saved in:
8
Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
Saved in:
9
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
10
Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron
;
Izberg-Bilgin, Elif
- In:
Brands : interdisciplinary perspectives
,
(pp. 268-296)
.
2015
Persistent link: https://www.econbiz.de/10010478957
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