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~type_genre:"Interview"
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Search: "Journal of Business Research"
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Consumer behaviour
20
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20
Beziehungsmarketing
7
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7
Brand management
6
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6
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5
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Schweizerische Gesellschaft für Betriebswirtschaft
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Journal of business research : JBR
34
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
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ECONIS (ZBW)
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1
Die Unternehmung / Sonderband : Swiss
journal
of
business
research
and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Schweizerische Gesellschaft für Betriebswirtschaft
-
Baden-Baden : Nomos
-
2011 -
Persistent link: https://www.econbiz.de/10009241698
Saved in:
2
Convenience samples of college students and research reproducibility
Peterson, Robert A.
;
Merunka, Dwight R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1035-1041
Persistent link: https://www.econbiz.de/10010364049
Saved in:
3
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
4
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
5
Linking corporate reputation and shareholder value using the publication of reputation rankings
Tischer, Sven
;
Hildebrandt, Lutz
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1007-1017
Persistent link: https://www.econbiz.de/10010364056
Saved in:
6
How to derive consensus among various marketing journal ranks?
Theußl, Stefan
;
Reutterer, Thomas
;
Hornik, Kurt
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 998-1006
Persistent link: https://www.econbiz.de/10010364058
Saved in:
7
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
8
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
9
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
10
Calorie information effects on consumers' food choices : sources of observed gender heterogeneity
Heiman, Amir
;
Lowengart, Oded
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 964-973
Persistent link: https://www.econbiz.de/10010364068
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