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Search: "Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
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Brand architecture
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Brand image
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Markenarchitektur
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Bureau Véritas <Paris>
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Cognition
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Corporate reputation
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Detergent industry
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Brexendorf, Tim Oliver
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González del Valle Brena, Almudena
1
Invernizzi, Emanuele
1
Kernstock, Joachim
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Lurati, Francesco
1
Mariconada, Simone
1
Rekom, Johan van
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Romenti, Stefania
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Sinai, Gabriela
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
5
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ECONIS (ZBW)
5
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Haven't we met before? : an investigation into the influence of familiarity on the cognitive processes underlying reputation formation
Mariconada, Simone
;
Lurati, Francesco
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 130-146)
.
2013
Persistent link: https://www.econbiz.de/10009781992
Saved in:
2
Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
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3
Relationships and quality management : the Pastificio Rana case study
Invernizzi, Emanuele
;
Romenti, Stefania
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 85-99)
.
2013
Persistent link: https://www.econbiz.de/10009782052
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4
Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
Saved in:
5
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
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