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Search: subject:"Marktkommunikation"
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Marketing communications : a brand narrative approach
Dahlén, Micael
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Lange, Fredrik
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Smith, Terry
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2010
Persistent link: https://www.econbiz.de/10003856512
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
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Belch, Michael A.
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2007
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7. ed.
Persistent link: https://www.econbiz.de/10013483546
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