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~type_genre:"Graue Literatur"
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B2B-Vertrieb
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Digital Sales Strategy
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Digital Selling
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demand substitution
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Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess : Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie v...
Zweigle, Tanja
;
Heinl, Jacqueline
-
2023
phases of the purchase decision process, the customer's decision-making behaviour and the applied
sales
strategy
became …
Persistent link: https://www.econbiz.de/10013541657
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The comprehensive effects of a digital paywall
sales
strategy
Chung, Doug J.
;
Kim, Ho
;
Song, Reo
-
2019
Persistent link: https://www.econbiz.de/10012064931
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