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Search: subject:"Advertising planning"
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Werbeplanung
13
Advertising planning
12
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5
Marketingmanagement
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4
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4
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2002-2011
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1
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1
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1
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1
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1
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1
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1
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1
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Measuring and managing brands
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Marketing-mix strategies - product strategy and promotion strategy
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International marketing ; Vol. 2
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The evolution of brands : from signals of quality to storehouses of trust
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
13
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Selected essays on competitive advantage
Schrempf, Fabian Peter Walter
-
2018
Persistent link: https://www.econbiz.de/10012000106
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2
Essays in industrial organization : intermediation, marketing, and strategic pricing
Wismer, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10010410463
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3
Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
-
2016
Persistent link: https://www.econbiz.de/10011438186
Saved in:
4
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
5
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
6
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
7
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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8
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
Saved in:
9
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
Saved in:
10
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
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