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~type_genre:"Systematic review"
~subject:"1981-1993"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
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