Amoako, George Kofi; Dzogbenuku, Robert Kwame; Doe, Joshua - In: Marketing Intelligence & Planning 40 (2020) 3, pp. 310-327
Purpose: The purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to attaining the SDGs in Ghana, a developing and...