Alexander, Matthew J.; Jaakkola, Elina; Hollebeek, Linda D. - In: Journal of Service Management 29 (2018) 3, pp. 333-351
Purpose: The purpose of this paper is to broaden extant understanding of actor engagement behavior beyond its currently dominant dyadic (micro-level) focus, by examining it from multiple levels of aggregation within a service ecosystem framework. Design/methodology/approach: This conceptual...