Gazda, Vladimír; Kubák, Matúš; Gróf, Marek; … - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 58 (2011) november, pp. 375-386
„Reflection effect“ means, that people are risk averse if dealing with profits and risk seeking by challenging losses (Kahneman and Tversky, 1979). The aim of the paper is to find out whether the decisions of the experiment participants differ when dealing with positive and negative...