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~person:"Thompson, Craig J"
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Thompson, Craig J
Arsel, Zeynep
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths
Arsel, Zeynep
;
Thompson, Craig J
- In:
Journal of consumer research : JCR ; an …
37
(
2011
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008819548
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