Bagarić, Lidija; Žitinić, Danko - In: Tourism and Hospitality Management 19 (2013) 2, pp. 217-231
Purpose – The trends of consumption of beverages in the hospitality industry are an important segment of managers’ prediction in the creation and planning of future tourist spending. Predicting the motives and needs of tourists in the consumption of alcoholic and non-alcoholic beverages is...