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~person:"Hultman, Magnus"
~subject:"Markenführung"
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Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos
;
Baltas, George
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272
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