Arshi, Tahseen Anwer; Rao, Venkoba; Viswanath, Sumithra; … - In: International Journal of Innovation Science 13 (2021) 4, pp. 437-455
Purpose: The study aims to develop measures for innovation effectiveness impacting organizational performance outcomes. Substantial evidence suggests that measuring innovation effectiveness (IE) continues to be challenging because of the use of different measures across innovation’s broad...