Valikhani, Mashallah; Behzadipur, Abbasali - In: International Journal of Academic Research in Business … 5 (2015) 1, pp. 127-136
The present paper, titled ‘A Study of the Effects of Internal Marketing on Customer-oriented Prosocial Behaviors’ investigates the important role of internal marketing on job satisfaction, organizational commitment and, finally, role-prescribed customer service and extra-role customer...