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~person:"Ambika, Anupama"
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Ambika, Anupama
Belk, Russell W.
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Belk, Russell W
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The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama
;
Belk, Russell W.
;
Jain, Varsha
; …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
Saved in:
2
Augmented reality magic mirror in the service sector : experiential consumption and the self
El-Shamandi Ahmed, Khaled
;
Ambika, Anupama
;
Belk, Russell W.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10013537615
Saved in:
3
Narratives selves in the digital world : An empirical investigation
Jain, Varsha
;
Belk, Russell W.
;
Ambika, Anupama
; …
- In:
Journal of Consumer Behaviour
20
(
2020
)
2
,
pp. 368-380
Persistent link: https://www.econbiz.de/10012406564
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