Wei, Yujie; Donthu, Naveen; Bernhardt, Kenneth L. - In: Journal of Business Research 66 (2013) 11, pp. 2171-2177
Researchers manipulate time perceptions in experiments, but the efficacy of such manipulations demands further scrutiny. Two studies test the effects of dispositional time views and time view manipulations on product attribute evaluations, as well as the interaction between cognitive age and...