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Journal of nonprofit & public sector marketing
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Social marketing and behaviour change : models, theory and applications
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Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
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2
Concepts in conflict : social marketing and sustainability
Brennan, Linda
;
Binney, Wayne
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 261-281
Persistent link: https://www.econbiz.de/10003779995
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