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The Internet's impact on marketing: Introduction to the JBR special issue on "Marketing on the web--behavioral, strategy and practices and public policy"
Biswas, Abhijit
;
Krishnan, Ram
- In:
Journal of Business Research
57
(
2004
)
7
,
pp. 681-684
Persistent link: https://www.econbiz.de/10005465902
Saved in:
2
The Internet's impact on marketing - Introduction to the JBR special issue on "Marketing on the web-behavioral, strategy and practices and public policy"
Biswas, Abhijit
;
Krishnan, Ram
- In:
Journal of business research : JBR
57
(
2004
)
7
,
pp. 681-684
Persistent link: https://www.econbiz.de/10006718546
Saved in:
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