Bontemps, Christophe; Orozco, Valerie; Réquillart, Vincent - In: Journal of Agricultural & Food Industrial Organization 3 (2007) 1, pp. 1086-1086
We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is...