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~type_genre:"Aufsatz in Zeitschrift"
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Bortree, Denise Sevick
10
Waters, Richard D.
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Troy, Cassandra L. C.
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1
DiStaso, Marcia W.
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Corporate communications : an international journal
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Symbolic and substantive legitimation : examining corporate commitments to sustainable development goal 12
Eng, Nicholas
;
Troy, Cassandra L. C.
;
Bortree, Denise Sevick
- In:
Journal of communication management
28
(
2024
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10014521002
Saved in:
2
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
3
Effects of climate CSA and CSR messaging : the moderating role of green consumer identity
Troy, Cassandra L. C.
;
Norman, Megan L. P.
;
Eng, Nicholas
; …
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 873-892
Persistent link: https://www.econbiz.de/10014493912
Saved in:
4
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
5
Encouraging volunteering in nonprofit organizations : the role of organizational inclusion and volunteer need satisfaction
Huang, Yan
;
Bortree, Denise Sevick
;
Yang, Fan
;
Wang, Ruoxu
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10012200065
Saved in:
6
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
7
This blog brought to you by ... exploring blogger perceptions of a product endorsement policy and reviews
Walden, Justin
;
Bortree, Denise Sevick
;
DiStaso, Marcia W.
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10011448039
Saved in:
8
Can public relations improve the workplace? : measuring the impact of stewardship on the employer-employee relationship
Waters, Richard D.
;
Bortree, Denise Sevick
;
Tindall, …
- In:
Employee relations
35
(
2013
)
6
,
pp. 613-629
Persistent link: https://www.econbiz.de/10010193885
Saved in:
9
Improving volunteer retention efforts in public library systems : how communication and inclusion impact female and male volunteers differently
Waters, Richard D.
;
Bortree, Denise Sevick
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009739789
Saved in:
10
Building a better workplace for teen volunteers through inclusive behaviors
Waters, Richard D.
;
Bortree, Denise Sevick
- In:
Nonprofit management & leadership
20
(
2009/10
)
3
,
pp. 337-355
Persistent link: https://www.econbiz.de/10003962326
Saved in:
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