Grebitus, Carola; Colson, Gregory; Menapace, Luisa; … - Agricultural and Applied Economics Association - AAEA - 2010
This paper explores the relevance of food origin to consumers when making product purchase decisions. We use data from a survey of pork shoppers at the point of sale of five food retailers in Germany. Participants engaged in both a hypothetical survey eliciting evaluations of the importance of...