//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Cases on branding strategies and product development : successes and pitfalls"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
14
Markenführung
14
Brand
7
Markenartikel
7
India
5
Indien
5
Brand image
4
Markenimage
4
Egypt
3
Ägypten
3
Cosmetics
2
Dairy industry
2
Kosmetik
2
Marketing management
2
Marketingmanagement
2
Milchverarbeitung
2
Arzneimittel
1
Brand loyalty
1
Bukovina
1
Bukowina
1
Consumer goods
1
Consumer goods marketing
1
Consumer motivation
1
Convenience Food
1
Convenience food
1
Dairy product
1
Dienstleistung
1
Dienstleistungsqualität
1
Emotion
1
Frauen
1
International market entry
1
Internationaler Markteintritt
1
Kaira District Cooperative Milk Producers Union
1
Kaufentscheidung
1
Kaufmotiv
1
Konsumgüter
1
Konsumgütermarketing
1
Lieferkette
1
Malaysia
1
Markentreue
1
more ...
less ...
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz im Buch
14
Book section
14
Case study
13
Fallstudie
13
Language
All
English
14
Author
All
Aroop Mukherjee
1
Chakravarty, Surabhi
1
Damen, Dennis
1
Hussein, Rania
1
Krishnan, Archana
1
Meshreki, Hakim A.
1
Milović, Boris
1
Mondal, Abu Sayeed
1
Mostafa, Hend
1
Mourad, Maha
1
Nadi, Rafic
1
Nedelea, Alexandru-Mircea
1
Nitty Hirawaty Kamarulzaman
1
Padma, R.
1
Roy, Dilip
1
Sharma, Anupam
1
Sharma, Pawan Kumar
1
Srivastava, Mukta
1
Sudarśan, Sudio
1
Tolba, Ahmed
1
Wang, Miao
1
Wijnhoven, Tim
1
more ...
less ...
Published in...
All
Cases on branding strategies and product development : successes and pitfalls
14
Source
All
ECONIS (ZBW)
14
Showing
1
-
14
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
Saved in:
2
A case-based identification of internal and external issues for branding strategies
Mondal, Abu Sayeed
;
Roy, Dilip
- In:
Cases on branding strategies and product development : …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010504697
Saved in:
3
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
4
Building and development of dairy "Dana" brand
Milović, Boris
- In:
Cases on branding strategies and product development : …
,
(pp. 132-164)
.
2015
Persistent link: https://www.econbiz.de/10010504645
Saved in:
5
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
6
Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
Saved in:
7
Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
;
Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
.
2015
Persistent link: https://www.econbiz.de/10010504634
Saved in:
8
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
9
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
10
Simply food : the crossroads in front of a new-born food brand
Meshreki, Hakim A.
;
Mourad, Maha
- In:
Cases on branding strategies and product development : …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10010504642
Saved in:
11
The importance of supply chain management in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
Saved in:
12
Service branding through quality practices in public and private telecommunication organization
Krishnan, Archana
- In:
Cases on branding strategies and product development : …
,
(pp. 79-102)
.
2015
Persistent link: https://www.econbiz.de/10010504648
Saved in:
13
Branding and brand management : case of Amul
Sharma, Anupam
- In:
Cases on branding strategies and product development : …
,
(pp. 47-78)
.
2015
Persistent link: https://www.econbiz.de/10010504695
Saved in:
14
Promoting Bucovina's tourism brand
Nedelea, Alexandru-Mircea
- In:
Cases on branding strategies and product development : …
,
(pp. 24-46)
.
2015
Persistent link: https://www.econbiz.de/10010504696
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->