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Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti
;
Basu, Sumanta
;
Ray, Saibal
; …
- In:
European journal of operational research : EJOR
292
(
2021
)
1
,
pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
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